As you may have heard from me literally minutes ago on Twitter, our latest video is debuting tonight on The Wedge (MuchMusic, 10:00). I’ve been vibrating with excitement (yeah, vibrating) ever since I saw the video a couple weeks ago. Now you can get equally excited when you watch it tonight (or sometime after tonight when I upload the video here – but hey, let’s watch it live like a family, we don’t do anything together anymore).

“The Ballad of Moose Bruce” video is directors Brian Hamelin and Christian Kelly’s debut. Hamelin explains the ideas behind the wrestling themed music video:

“The idea to make a Born Ruffians video using wrestling footage was inspired by a collective love for “pro wrestling” that we and the band all share. The video was shot on the Olympus I-Speed 3, a camera usually reserved for capturing the damage caused in controlled car crashes. This enabled us to capture the wrestling at 2000 frames per second. This speed revealed the discipline, athleticism and precision that goes into mastering the art of pro wrestling. The tension created by the action in the ring being slowed to such an extent perfectly matches the tension built in The Ballad Of Moose Bruce by the repetitive drums and bass line of the song. The video stars Ring of Honor, Pro Wrestling Guerilla and Pro Wrestling Noah star Chris Hero. The video was shot at the Squared Circle Training facilities in North York Ontario and co-stars one of their trainers, Jordan “Marcus” Marquez. The video was produced by Vulture Culture Films.”

UPDATE: The video is up! And one of the first comments on it is someone saying how you can tell how fake the jump was in the video. I can attest to you personally that it is absolutely not. We watched Chris backflip off the top rope over and over again on the day of the shoot, and there are no camera tricks here. That is just what a moonsault (wrestling term for backflip) looks like in super slow motion. So shut it, YouTube user Choob4life!